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A campaign moves 40% of queries onto three brand-new SK...
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See plansThe tech lead’s proposal to increase generator size misdiagnoses the impact of the traffic shift. The marketing campaign moved 40% of incoming traffic to brand-new SKUs with zero pre-training exposure ($d \approx 0$). On zero-support data, parametric memory fails regardless of how large the generator is, meaning allocating latency budget to a larger model spends resources on an axis with near-zero returns.
The correct strategy is to adjust the system architecture via intelligent query routing:
- Query Routing: Partition traffic into head queries (popular existing SKUs with strong parametric support) and tail queries (the brand-new SKUs).
- Targeted Retrieval: Bypass retrieval entirely for the top 50% head traffic where internal model priors are accurate. Reallocate the saved retrieval latency and compute budget specifically to the 40% new SKU traffic.
By retrieving on only half of the total incoming requests, the overall average latency budget drops significantly, easily meeting the 150 ms reduction requirement while placing retrieval precisely where parameter weights are blind.